If you applied for a job as an email marketing expert or lead generation expert, then you must know about email marketing interview questions. These are common questions for beginners and experts. Make sure to read all these questions.
We have divided them into groups so that it will be easier for you to remember each question. The first category contains general email marketing interview questions and answers. So, let’s begin learning.
General Email Marketing Interview Questions
The interviewers first ask about you and your daily routine and may ask something from your resume. Then he/she moves towards your role and your contribution to this company. As an email marketer, the following questions are important:
How would you define email marketing?
Email marketing is a way to send one email to multiple clients with the help of a mailing list, email-sending software, or a server. It may be a commercial message, promotional content, or valuable information. This is a simple answer to this question.
How many emails should you send to the customers?
After building a mailing list, it is good to send two or three emails per month. It is because your emails will land directly in clients’ inboxes rather than in a spam folder. To avoid falling into spam folders, it is good to run one campaign per week.
Why does email marketing still have value in the social media era?
Social media is good for business development. In email marketing, you will see less competition; you do not need to invest a huge amount. Building a list and sending emails monthly help you sell products.
What are the key elements of a successful email marketing campaign?
- A List of Targeted Audiences.
- Attractive subject line.
- Good quality of content.
- Clear Call-to-Action (CTA)
- Mobile-Friendly Design
- Personalization and Segmentation
- Testing and Optimization
- Analytics and Tracking
Technical interview questions for email marketing
These marketing interview questions are related to the technical field. It will cover the main topics, from email open rate to basic coding. The questions that interviewers ask will be related to servers, software, and email marketing tools.
What is an open rate for emails, and how is it determined?
It is about the open rate of our email. If we send our email and a person does not open it, it will negatively impact our campaign. There is an analytic button on every email-sending software that tells us about the open rate. For 100 people, if 20 people open your email, then it will have a 20% open rate. This is how we can calculate it.
How can you define SPF and DKIM?
The SPF is a sender policy framework and DKIM is a domain key identified mail. Both are email authentication protocols. If they ask why are they important for email deliverability? Then you can say SPF helps find which mail servers are permitted to send mail for a domain. DKIM uses digital signatures to validate the sender of an email message.
How do you handle HTML rendering issues in different email clients?
Instead of relying on external CSS files, we can use some inline styles. Therefore can directly use HTML coding for this. Additionally, we can also compress images, which is called image optimization. Furthermore, we can use some tools to test email sending.
How do you troubleshoot and resolve issues related to bounced emails?
The first and most important thing is to maintain our list regularly, and then we need to follow some steps. Updating addresses, removing bounced addresses, and maintaining a clean list will help us to resolve issues. But in most cases, servers don’t like emails over 10 megabytes.
Strategic Email Questions
The strategic email questions are those questions that are related to your strategy and planning. Like how you can segment your email list, how to measure email marketing campaigns, and more.
How do you build an email list?
We can build our email list with the help of a website or a landing page. On our website, we can put a signup form, through which we can get more subscribers. Additionally, we can get help from social media platforms to attract interested audiences.
What tools do you use to send and track emails?
We can use many tools to send emails; the most popular tool is Mailchimp, which is free for beginners. Additionally, we can use an SMTP server to track emails. Sale leads also offer tools to send and track emails. You can give a reference to it as well.
How do you increase open and click-through rates?
We can increase our open and click-through rates with the help of some email marketing strategies. The first thing is not to use a spammy subject line. Then write good content to attract your reader. It will be effective if you choose a good email template.
How Can You Avoid Emails Going to the Spam Folder?
It is good to use only a few images, too many links, and too much content. Make a limit on the use of images, content, and links. Additionally, do not use subject lines like “buy now” or “purchase now”; these are spammy words. Avoid these steps to run a good campaign.
